Why: As udChalo completed 8 Years the bond between the brand and its customers grew stronger. What difference did the Brand make in the lives of its customers and how it contributed to making lives simpler was the idea behind the campaign #TogetherForever.
What: Showing different stories of different customers from their point of view were shown that how udChalo contributed to their journeys.
How: Customers Narrated their stories and incidents in a cinematic way of how udChalo helped them in their lives by solving their travel issues.
Brand Opportunity: With this campaign, udChalo indirectly portrayed its role in the lives of its customers. It smartly covered all the scenarios in which brand can help their customers. Also, customers wishing udChalo a Happy Birthday on their Anniversary created a personal feeling of a friend for a stronger bond amongst them