Why: The Stories of the Braveheart’s of Indian Armed Forces are Exemplary and they need to be heard. Veeron ki Yaadein was an Attempt to shed light on these epic tales.
What: Reminiscing the unheard and untold stories of Kargil War Veterans directly from their heart through audio podcasts on social media.
How: By Bringing forward the heroes and asking them to Narrate their experiences, recording them, and bringing them on digital platforms for maximum reach.
Brand Opportunity: By bringing these stories to people who are curious to know about it or the people unaware about it, udChalo established itself as a brand that cares and is responsible for the positive reach of the Soldiers with the nation further creating trust amongst its Primary customer base the ‘Indian Armed Forces’